Global Facts & Revision shows how critical data, strategy and networked systems are for modern destinations and companies. A successful UX strategy means specifically developing the strengths of a destination and deploying them in such a way as to secure the most profitable long-term growth.

Data as the foundation

Data forms the basis of all activities. Own, cleanly structured data makes it possible to activate target groups at any time, better understand needs and precisely control marketing and offers. Those who generate and control their own data gain not only independence, but above all real power to act.

Diversity of offerings

The diversity of offerings is equally important. A broad, well-structured range of offerings increases the ability to address different target groups and activate them along the entire customer journey. The combination of content data and transactional data creates additional value creation potential.

Value through networking

In modern LLM and MCP ecosystems, real value is created through networking. When data — both content and transactional data — is made available in a structured way, it can be used by other AI agents and tools to trigger downstream processes such as bookings, calculations or automated services.

Data sovereignty as a key factor

At the same time, data sovereignty remains a central strategic factor. Only those who secure their own scope of action through a controlled data basis can act flexibly, develop their own strategies and position themselves optimally in the national and global market. Strategic success is created where data, goals and actions are consistently aligned with each other.